Finance Ministry and the NBFCs

The news is in reference to the Special Liquidity Scheme(SLS), totalling 30,000 crores, announced as a part of the Aatma Nirbhar Bharat Package to support firms facing distress and in urgent need of liquidity. The core eligibility to avail the scheme is to be registered with RBI for NBFCs and National Housing Bank for HFCs. The Indian government acts as a promoter of the scheme while the execution is handled by SBICAP.

1. The Scheme was launched on July 1, 2020 permitting both primary and secondary market purchases of debt and seeking to address the short term liquidity needs of NBFCs and HFCs.

2. As an update from the Finance Ministry, 15 proposals under the SLS scheme have been sanctioned and 37 more applications seeking financing of up to Rs 11,037 crore are under process. 

3. Under the scheme, the government will provide an unconditional and irrevocable guarantee to the special securities issued by the Trust.

4. Since February 2020, liquidity measures announced by the RBI aggregated to about Rs 9.57 lakh crore, equivalent to about 4.7 per cent of the 2019-20 nominal GDP.

Both for the past and the future, Liquidity Injection has been a key tool for the Reserve Bank of India to provide relief to the companies. With the benefit of hindsight, the liquidity measures will help in significant lowering of interest costs for borrowers thereby resulting in effective transmission of lower policy rates and to repair the financial conditions.

Sales Talk for Effective Communication

Sales Talk is an art, art which gets better with continuous practice and constant improvement. Sales talk are an important Part of the Awareness, Consideration and Decision cycle.

Sales happen everywhere and everyone is selling something to improve their company balance-sheet. A balanced way to lead a conversation to sales conversion is different from person to person. At the same time it carries some key similarities to keep in mind the core KPIs and agendas of the Sales Talk.

The following are the key differentiators of a success-full sales talk.

#1 Exhibit Expertise in the area of selling 

A core knowledge of the sector, domain, product and the pain point you are addressing is the key contributor to any sales talk. You lead that you are conversing with should get to know that you know about the pain point and have the solution to help out with the same.

#2 List Common Challenges

Listening to your lead and addressing the situation helps a sales talk gain momentum. Properly defining the problem statements and situations faced by your lead. The listing of the challenges can help you drive the conversation to the closing situation in your own way. Old school methods of leaving out the challenges is out of the window.

#3 Engage with a Question

A Quiz is was more interactive than a boring lecture or a monologue. Try adding questions in the sales talk to get to know more about your prospect and the problems that they are facing. It also helps in the case of cross selling and up-selling of services.

#4 Focus on your product

In the end the main deliverable is the sales of the product that you are offering to your prospect/lead. So try keeping the core of the conversation centred around the product.

#5 Look at your marketplace

Current situations and the prevailing conditions give you an opportunity to customize your sales talk for better engagement and conversion chances. Rather than picking up any old example from the history ty focussing on the present and the future.

#6 Engage Immediately

As you see your prospect listening to your points, try to engage back with the prospect to drive the conversation further so that no one will feel left out in the conversation.

Goal setting for a S.M.A.R.T era

Nowadays, people work around the clock and still find themselves stuck at the same place time and again. This happens on a regular basis and happens with people of varied ages. Everyone wants to get. ahead in their lives and progress their careers further. 

The same can be done through incorporating S.M.A.R.T Goals in your life. By setting a S.M.A.R.T goal you take a step forward by clarifying your ideas, using your time efficiently, boosting your productivity and achieving your ambitions.

To make sure the goals are clear and reachable, they should be: 

1. Specific (simple, significant).
2. Measurable (meaningful, motivating).
3. Achievable (agreed, attainable).
4. Relevant (reasonable, results-based).
5. Time bound (time-based, time limited, time/cost limited, time-sensitive).

Lets dig a bit deeper into each section and try to break it into smaller and clear pieces:

• Specific: Your goal should specify what you want to achieve, it should at the same time have that importance to itself so that you don't ignore the goal. At the same time you need to keep in mind that what resources you are going to use for the same.

• Measurable: Your goal should specify the measure of its impact factor. How far you can go, How long can you stay on track and the most important how will you know when you are there?

• Achievable: A goal needs to be realistic and practical and at the same time should align with your ambitions. You need to know how will you accomplish that goal and what are the obstacles that you are facing in achieving your goal.

• Relevant: This part of the goals connects you and your priorities to the collective goal. Is the goal worth your time? You need to know when is the right time to start. Is the goals catering to your needs? Also you need to make sure that the goal relates to you in the best possible way.

• Time-bound: Time is the essence of life. You need to make sure that in which time period we can go ahead with achieving the goal. Also you need to time that in how much time how much proportion of the goal will be achieved. One step at a time.

So, in a nutshell, breaking down you goals in this way can help you perceive, receive and achieve your dreams better. S.M.A.R.T is way to go!

B2B & B2C Marketing

History has entitled us with numerous routes for business development. The Exchange of commodities is the stepping stone to business trade. Every business has it’s own growth and target vicinity. The basic categorization of the business statement can be stated through the culture of marketing involved. B2B and B2C marketing are the most amicable ways of defining a business.

Business to business marketing employs the sale of the sale of one company’s product or service to another company.To create valuable relationship with loyal customers is an important goal for any company. Business-to-business marketing has emerged as a discipline in its own right and divergences in marketing practice have been heightened. The current trends portray businesses aiming at improving the quality of operations. To promote product engagement and easy integration options with the future services is the motto of B2B marketing. Business to consumer marketing on the other hand is aimed at promoting consumption by directly targeting the consumer user base. B2C marketing strategies are focused on building immediate interest of consumer and converting it to sales. The first and the foremost contrasting feature in between the two marketing strategies is the transaction period associated with the two entities.

In B2B-buying, the purchasing process is more complex. Decision making groups include members from technical, business, financial and operational departments, depending on the type of purchase.With B2C, consumers buy products from you  and pay the same price as other consumers while B2B is much inclined towards dynamic pricing due to it’s  complexity of purchasing power. Customers who agree to place large orders or negotiate special terms pay different prices to other customers.B2C and B2B are also different forms of electronic commerce.

The basis if B2C is relatively simple when compared to B2B. Products displayed on website amalgamated with a method of recording customer details and a checkout pathway is a living example of simplicity of B2C  marketing.

B2B marketing on the other hand has a long time period of conversion into sales due to variance in the consumer purchase power and authority. In a nutshell, B2B marketing constitutes longer decision making processes, a substantial involvement of stakeholders with a longer relationship to maintain. A compact lead tank calls for a different type of product knowledge. B2C on the other hand involves shorter decision making processes,with a smaller number of stakeholders involved bears shorter relationships when compared to B2B.