B2B & B2C Marketing

History has entitled us with numerous routes for business development. The Exchange of commodities is the stepping stone to business trade. Every business has it’s own growth and target vicinity. The basic categorization of the business statement can be stated through the culture of marketing involved. B2B and B2C marketing are the most amicable ways of defining a business.

Business to business marketing employs the sale of the sale of one company’s product or service to another company.To create valuable relationship with loyal customers is an important goal for any company. Business-to-business marketing has emerged as a discipline in its own right and divergences in marketing practice have been heightened. The current trends portray businesses aiming at improving the quality of operations. To promote product engagement and easy integration options with the future services is the motto of B2B marketing. Business to consumer marketing on the other hand is aimed at promoting consumption by directly targeting the consumer user base. B2C marketing strategies are focused on building immediate interest of consumer and converting it to sales. The first and the foremost contrasting feature in between the two marketing strategies is the transaction period associated with the two entities.

In B2B-buying, the purchasing process is more complex. Decision making groups include members from technical, business, financial and operational departments, depending on the type of purchase.With B2C, consumers buy products from you  and pay the same price as other consumers while B2B is much inclined towards dynamic pricing due to it’s  complexity of purchasing power. Customers who agree to place large orders or negotiate special terms pay different prices to other customers.B2C and B2B are also different forms of electronic commerce.

The basis if B2C is relatively simple when compared to B2B. Products displayed on website amalgamated with a method of recording customer details and a checkout pathway is a living example of simplicity of B2C  marketing.

B2B marketing on the other hand has a long time period of conversion into sales due to variance in the consumer purchase power and authority. In a nutshell, B2B marketing constitutes longer decision making processes, a substantial involvement of stakeholders with a longer relationship to maintain. A compact lead tank calls for a different type of product knowledge. B2C on the other hand involves shorter decision making processes,with a smaller number of stakeholders involved bears shorter relationships when compared to B2B.